Its always exciting when you find and fall in love with a unique piece that’s a privilege to come your way.
I was lucky to be offered this early rare Ferodo carded advertising sign some weeks ago and was delighted that I was able to purchase such an item.
Apart from the fact its a rare automobilia piece, it also has the illustrators name W.H. Cobb or Walter Herbert Cobb, a well known illustrator.
Cobb 1890-1955 was born in Atherstone, Warwickshire and started out in 1922 drawing for ‘Sports Fun’ a short lived comic published by Amalgamated Press but went on to write and illustrated children’s books in the 30s 40s and 50s.
This Ferodo advertising piece must have been a one-off, but retains a certain charming child-like comic piece and could be as early as the late 1920s, at the time when Ferodo was the first company to develop the first modern brake friction materials. This can be clearly seen on the cartoon with the automotive Charabanc running down the hill with the caption ‘We may be a bit heavily loaded-but it’s quite safe as I suspected—- FERODO LININGS’
A remarkable survivor even in its condition and one piece that will always make you smile.